Built to Stand Out: How Canadian Brands Are Breaking Through the Noise

Join us for an afternoon of sharp insights, candid lessons, and practical strategies from some of Canada’s top fintech and tech leaders. We’ll explore how brands are using AI, voice, community, and personality to capture attention in markets dominated by legacy players.

Expect honest conversations about what works, what doesn’t, and what teams wish they had done differently. If you’re looking on a conversation beyond safe strategies and how to create a brand that actually stands out, this is for you.

What to Expect

• Expert Panel (4:30–5:30 PM):Learn from senior leaders about AI-driven growth, building authentic community, and shaping brand personality in competitive markets.
• Networking & Drinks (5:30–7:00 PM):Connect with peers, panelists, and industry leaders in a relaxed setting.

Event Details

• Date: Monday, August 12th
• Time: 4:00–7:00 PM
• Location: 130 Spadina Ave, 5th Floor (Fig Offices)

Panelists

Ashley McGill — VP, Branding, Neo

Laura Pearce — Head of Marketing, Google

Mark Arvai — Director, Brand Strategy, Clutch

Ziv Deutsch — VP, Growth & Data, KOHO

Moderator: Monisha Sharma — Chief Revenue Officer, Fig

Why Attend

If you’re working in fintech, tech, or brand strategy, this is a chance to hear how teams across Canada are approaching growth and differentiation. Panelists will share practical examples, challenges they’ve faced, and things they would approach differently.

It’s also an opportunity to connect with others in the industry in a casual setting.